House of Lord
“Having my own fashion
house has been a dream of mine since I was about 10 years old. Since then, the
dream has went through many transformations, but always with the goal of adding
beauty, elegance, and vivre to the world.”
“The name ‘Charles Lord’ actually
came to me one evening in prayer while I was asking God for direction in my
career. I tried many appellations, but none ever seemed to be the right fit.
When this name came to me it instantly resonated within my heart and soul and
has ever since. My spirituality has always been a major part of my life. My
relationship with God has brought me through so much and has given me the
strength, intelligence, skill, creativity, and vision to make this dream a
reality. So I feel that ‘Charles Lord’ symbolizes my unavoidable partnership
with and reliance upon the Lord in this business and in my life. (And
aesthetically, I simply like the way ‘Charles Lord’ and ‘House of Lord’ looks
and sounds!)”
“Fundamentally and
indelibly, the French system of Haute Couture has shaped my vision. It has
influenced my design sensibilities, as well as the way in which I want to make
clothes and do business. Charles Lord is a fashion house with its spiritual
roots in the grand Parisian Couture maisions of yore. Houses like Worth,
Poiret, Lanvin, Paquin, Chanel, Balenciaga, Dior, Givenchy, and St. Laurent
have given shape and order to my company, as much as to my clothing. The grand
hierarchy of couturier, modeliste, premieres, secondes, petit mains, directrice
and vendeuses proved to be a phenomenal system that worked with such ease and
precision and that built legendary fashion houses that the industry still
reveres today. I hope to continue to implement many of the practices and
techniques of the Haute Couture in the House of Lord, with the goal of
achieving the same kind of rarefied success and esoteric aura that defined the
golden age of Haute Couture.”
“As much as the ‘Maison
de Couture’ system influences and informs my business model, I have found a need
and desire to create and follow my own unique path for Charles Lord that is a
mélange of how various organization in diverse industries are set up and
operate. As with any business, people are the most important factor: the
customer and the employees. Ideally, it is my objective for Charles Lord to
offer its clients and associates the style, beauty, and ceremony of a bygone
era, but with the thoroughly modern concepts of comfort, flexibility, and
accessibility, creating a truly avant-garde business and, ultimately, a
lifestyle that is chic, progressive, and successful.”
~Charles Brown,
President and Head Designer
©2007 Charles Lord